![]() While I don't agree with that, it's certainly been nothing but evolution ever since.Īpple is fond of statistics, especially in markets in which it is doing well. "It was a revolution in its day," he said. It's just the same tired OS X desktop, virtually unchanged in a decade, as Apple senior vice president Phil Schiller was nice enough to point out this week. The relevant word I see in there most frequently, however, is "simpler," but looking at Lion today, I see little in the way of simplicity. #MAC OS NEWS EXPLORER MAC OS X#Back then, I wrote up an article called What Microsoft Can Learn From Mac OS X Lion in which I described some of the forward-leaning concepts in Lion, and where I thought Microsoft might draw inspiration from its competition. #MAC OS NEWS EXPLORER UPGRADE#Mac OS X LionĪpple first discussed Lion, its next minor upgrade to Mac OS X, which it once again bills as a major release, last October. Suffice to say I'm really pulling for the guy. Aside from the weird psychological needs of a guy who feels he needs to market the hell out of products before an adoring crowd even though he is clearly-and literally-a shadow of his former self, the whole thing is just sad. I'm sorry to have to write that, and I know people get freaked whenever anyone has the temerity to even mention it, but come on. No discussion of a modern day Apple event can occur without at least some passing mention of Steve Jobs, who now both looks and sounds like he's dying. It also encompasses portable devices, like phones, and living room/HDTV. Computing is no longer just about traditional PCs. And on that note, I'm surprised no one else seemed to notice that Apple's strategy going forward pretty closely mimics Microsoft's.Īnd yes, Google, too, has its own version of the "three screens" strategy: Chrome/Chrome OS (PC), Android (phone), and Google TV (television). Microsoft uses the phrase "three screens and the cloud," but this strategy sound bite could equally apply to Apple, whose three screens include Mac/iPad (PC), iPhone (phone), and Apple TV (television). This year's WWDC focused on three core platforms: Mac OS X, iOS, and iCloud, the latter of which is billed as being new but is really just an evolution of the previous (and lamentably bad) MobileMe. Ansurd when one thinks of Microsoft's main competitors, Apple is right at the top of the list. Why? Because Apple, like Google and, to a less extent, other competitors like RIM, is busy shoring up its own comprehensive platform of the future, one that now spans devices, Macs, and the cloud. But I wanted to at least address the keynote at this week's WWDC 2011, the Apple developer show. I've been a bit preoccupied lately with all the Windows 8 news and Microsoft's suddenly cohesive strategy to apply a consistent user experience across all its core products for individuals. ![]()
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